Keywords Proximity       Google looks at individual words that make up phrases. Keyword proximity is a  measure of word order and closeness. The closer all words in a keyword phrase are  together, and in the correct order, the better.  Obviously, exact matches score the best. As an example, say someone does a  search on “country house plans”. Google  will assign a higher score if your page  contains “country house plans” than if it contains “country and farm house plans”. For  the latter, all three words are contained on the page, so the page would receive  some score, but since this is an inexact match (there are words in between “country  and “house”), the page score would be lower than for the exact match of country  house plans.   Keywords Placement   This measures where on the page keywords are located. Google looks for keywords  in the page title, in headings, in body text, in links, in image ALT text and in drop down  boxes.   Keywords...