Home Page Content
Your customers (search engines) needs to know that what your website is about.your home page must have enough data for describing your website full details.
Only A Few Sentences On A Page
Your customers (and search engines) are checking your website for required, relevant information. If you posted a product or service, don’t just say, “We offerX, call us for more information!” Today’s customers want immediate information, so you need to give every page with useful content.
Spamming Keywords
Far too many websites rely on this outdated tactic. You’re not going to rank well everywhere in your state simply because you listed out 100 cities separated by commas on your home page. Does that huge list of cities provide useful information for customers? No. Does it help you rank in Google? Definitely not. Get rid of the junk and populate your site with relevant, informative content instead.
Title Tags
You’ve got about 500 pixels of width for your title tags; anything longer will be truncated when it’s displayed in search results. The title tag should summarize the page – it shouldn’t be a huge chunk of keywords you’re trying to rank for. Put your primary keyword phrase at the beginning and your business name at the end. If you’ve got 100 keywords stuffed into your title tag, you just look desperate.
Don’t Forget Your Local Optimization
With on-site signals now carrying so much weight, it’s more important than ever to have your local optimization ducks in a row. It won’t do you any good to bang out a ton of citations if your site doesn’t include the local signals that Google expects it to have.
Again, these are old-school basics, but we hardly see any websites correctly optimizing for local areas:
Include City/State in your title tag
Remember, the title tag is incredibly important for optimization, and including your city and state is an important signal for local relevancy.
Include City/State in your H1 heading
It doesn’t have to be the entire heading in and of itself — what’s important here is to include your city and state in the page heading to further show local relevancy.
Include City/State in your content
Far too many sites forget to include City/ST information inside the site content. Optimizing for local search won’t work unless you’re talking about your local area in your content.
Include City/State in your alt text on images
It’s amazing how many times we see sites that don’t include alt text. Remember, Google can’t see what’s in your images, so alt text helps provide a better understanding of your page content. Including City/ST information can really help boost local relevancy.
Include City/State in your URL
If you’ve got the ability to edit your URL structure, try to include your city and state information in your URLs. Again, this can go a long way toward providing a stronger local signal to both customers and Google. Important Note: if you’re going to update your URLs, don’t forget to set up 301 redirects so that the old address is permanently pointed to the new one.
These are all just specific tactics to help with the main goal: to make your site more awesome. Stop thinking about how to make your site rank, and start thinking about how to make your site the best in your niche. That’s how you’re going to get your site to rank better and convert more visitors.
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